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The purpose of this statement is to explain to you what personal information we collect and how we may use it.

  1. Northumberland Zoo is committed to protecting your privacy and maintaining the security of any personal information received from you. We strictly adhere to the requirements of the data protection legislation in the UK.

  2. We will only contact you with your consent.

  3. We do not sell, rent or exchange your personal information with any third party for commercial reasons, beyond the essential requirement for credit/debit card validation during purchase (if you are paying for our services using this method).

  4. We follow strict security procedures in the storage and disclosure of information which you have given us, to prevent unauthorised access in accordance with the UK data protection legislation.

  5. We do not collect sensitive information about you except when you specifically knowingly provide it. In order to maintain the accuracy of our database, you can check, update or remove your personal details by contacting us.

  6. We use a technology called “cookies” as part of a normal business procedure to track patterns of behaviour of visitors to our site. A cookie is an element of data that our Website sends to your browser which is then stored on your system. You can set your browser to prevent this happening. For more information, look at our Cookie policy.

  7. In order to process credit/debit card transactions, the bank or card processing agency may require to verify your personal details for authorisation outside the EEA (European Economic Area). Your information will not be transferred outside the EEA for any other purpose.

  8. If you have any questions about privacy please contact us.

Northumberland Zoo Mobile App

We may also receive your personal information from our technical partner Fame Media Tech Limited (“FMT”) whose company registration number is 11579910 and whose registered office is at 15 Parsons Court, Welbury Way, Aycliffe Business Park, County Durham, DL5 6ZE.  

FMT’s privacy notice is located here. FMT is the developer and administrator of our Northumberland Zoo app and will share with us your Identity and contact information and visitor experience information as those terms are defined in FMT’s privacy notice. When you make a booking to visit us, we will share with FMT some of the information you provide.  This will include your name, email address and purchase history, details of any sponsorship arrangements or annual memberships you hold and of any vouchers you redeem.  We share this information so that FMT can help you to get the most out of your visit and can help us to better understand audience behaviour.

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